Promising Automotive Careers – Start Yours During National Car Care Month

On reality shows like Monster Garage and Motor City Motors, we’ve seen a GMC Suburban turn into a pothole filler and a PT Cruiser transform into a wood chipper. And these just scratch the surface of the miracles that mechanics can perform.National Car Care Month, which started April 1, is designed to bring attention to the important tasks mechanics perform every day: from changing oil and air filters to reading diagnostic reports and repairing engine defects. Without their expertise, most of us wouldn’t be able to make it to work everyday. And with the current emphasis on hybrid technology, auto mechanics are going to checking our fluids and fixing our engines well into the future. If you love cars, love working with your hands, and hate the idea of being chained to a desk all day, an automotive career may be one to consider.Some mechanics get their start by taking automotive classes in high schools, while others attend two-year associate degree programs sponsored by car dealers and manufacturers. If you’re thinking about going back to school to become a mechanic, remember that the best programs are those recognized by the National Institute for Automotive Service Excellence (ASE). (ASE also certifies mechanics after two years of experience in a given area, plus completing a test.) While you’re in school, you’ll learn basic automotive service, how the engine works, the different electrical systems, how to suspension and steering systems function, heating and air conditioning systems, and much more.Once you’ve completed your training, you’ll be ready to start popping hoods and changing brake pads. And best of all, you’ll have a range of careers to consider, including:Autobody and collision repair specialists take the dents, dings, and damage out of cars after collisions of all shapes and sizes.Audi mechanics are employed by Audi dealerships and work specifically on this line of cars.BMW mechanics stay up-to-date on the changing technology and processes that make BMWs run.Ford mechanics can find employment in a wide range of business, from government agencies to dealerships to private garages.Small engine mechanics work on boats, lawn tractors, motorcycles, all-terrain vehicles and snowmobiles.Nascar pit crew mechanics have reached the holy grail of car and racing enthusiasts. They prepare high-performance race cars for big races, and are responsible for changing out the engines, switching plugs and other parts as needed, checking and adjusting tire pressure, and making weight adjustments on race day.For more information on auto mechanic career paths, check out this auto mechanic career profile.

Automotive Floor Jacks – Is Yours Really Ready For Action?

How many times have you pulled out your automotive floor jack to jack up your vehicle and realized that the crank handle is nowhere to be found? Oh, this is just great. The scissor jack isn’t worth fifteen cents without the handle for it. Finally, when you are finished ripping your vehicle apart trying to find it and you can’t, then you are officially mad.Don’t let it completely ruin your day because there is an answer for this dilemma. What you need to do is find your automotive jack and look at the crank mechanism where the handle fits into it. You should be able to size a socket to fit over this part that will allow you to turn the jack mechanism with a ratchet and a few extensions. Then you are set to ratchet the vehicle right off the ground. Problem solved, unless you can’t find the socket and ratchet after the next flat tire.That problem can also be solved with ease. You can find these plastic toolboxes around for between 20 and 30 dollars that should be big enough to house your automotive floor jack, socket, ratchet, and extensions all in one place. Keep this toolbox in your trunk and have no trouble at all finding everything the next time you need it.There is one other possible item that would help your situation. That would be a piece of pipe to slide over your ratchet handle to use as a cheater bar. It makes a world of difference in the leverage you can gain when jacking the ratchet with the weight of the vehicle bearing down on the floor jack. I would advise using at least a ½” drive ratchet for this method. Do you know where your automotive jack is now? You need to check it and make sure you are good to go in case you need it.

Effective Mobile Marketing for Automotive Dealerships

Many people today are using mobile phones to browse the Internet due to their portability and convenience. According to 2012 estimates by the International Telecommunication Union (ITU), there are 1.1 billion active mobile broadband subscriptions in the world, which equals 16% of global population.The proliferation of mobile Internet has made it essential for auto dealerships to conduct mobile marketing – nearly 1 in 3 customers have browsed auto dealership websites using their mobiles in 2012 (Source: J.D.Power & Associates). In this article, we will discuss about some basic methods of an effective mobile marketing campaign.Create a mobile optimized website
Your website is a major touch point for many Internet users to get information about your dealership. A user will first visit your auto dealership website to know about the types of vehicles and services you offer. The desktop version of your website will not load properly on a mobile device, which may cause the customers to leave your website out of frustration.In today’s competitive market, no business can afford to lose such potential customers. A mobile optimized website will enable the user to easily access your website on their mobile. Get a mobile website designed for your auto dealership and optimize it to operate well on various devices and platforms.Know the keywords
Unlike the search done from a desktop or PC, search on mobile devices is different. People tend to type shorter search queries and also their intent will be different. Therefore, you should do separate keyword research for your mobile website to know the commonly searched terms with respect to automobiles. Properly optimizing your mobile website with those keywords enables your prospects to find your auto dealership website easily.Place banner ads on your website
The best way to instantly communicate to the customer is to place a banner ad on your mobile website. Start with good value offering banner ads like discounts, free insurance, test drive, etc. that capture the attention of customers, instead of using marketing messages that often frustrate the customer at the very first shot. Remember to include calls to action in the ads and make sure that they are simple enough that a user can accomplish them on a mobile device.Keep the content simple yet informative
Usage of mobile phones is all about convenience and users do not prefer to read big chunks of content on them. Keep content on your website simple, brief and above all informative. Users should be able to understand the content at a glance as they scan through the content rather than reading it.Focus on usability of the web design
Your auto dealership will have different products at different price ranges. There will be a different set of customers for each segment. If you give information about all products in a single page, the customers will find it difficult to find the product they need. Creating separate categories on your website will make it easy for customers as they can easily navigate to their preferred category page with a few clicks. Segment your customers properly, and create different categories on your website for products based on features and prices.Proper maintenance of mobile websites
Creating and maintaining a mobile website is not a single time effort. You need to continuously monitor the website for any kind of issues like long page load times, compatibility problems, broken links, etc. to ensure good user experience. Continuous effort to improve your mobile website will create a better brand image for your automotive dealership.Following these tips is more likely to help you make your mobile marketing effective. Effective mobile marketing will act as a lead generator and will increase your automobile sales.